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Routledge International Business Studies

Cross-Cultural Management

With Insights from Brain Science

Mai (Hogeschool van Amsterdam, The Netherlands) Nguyen-Phuong-Mai

Cross-Cultural Management

Routledge International Business Studies

Cross-Cultural Management

With Insights from Brain Science

Routledge International Business Studies: Cross-Cultural Management

 

Cross-cultural Management explores a broad range of topics that are essential to provide students with a big picture perspective on the impact of culture on international business. It provides critical and in-depth information on how cultures, demographics, and beliefs influence the way business is conducted in different parts of the world, or even in the same office among employees from different backgrounds.


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Beschrijving Routledge International Business Studies: Cross-Cultural Management

Cross-cultural Management explores a broad range of topics that are essential to provide students with a big picture perspective on the impact of culture on international business. It provides critical and in-depth information on how cultures, demographics, and beliefs influence the way business is conducted in different parts of the world, or even in the same office among employees from different backgrounds.



The book begins with a critical introduction to cross-cultural communication and business etiquette. The latter parts explore important topics not typically found in cross-cultural management texts, such as diversity management, virtual teams, cross-cultural leadership competence, culturally responsive marketing, negotiation across borders, and cultural finance. Interdisciplinary insights from evolutionary biology, psychology and cultural neuroscience enhance the unique perspective offered in the book.



With examples and cases that balance East-West perspectives, students of cross-cultural management, international management, and international business, will appreciate this valuable and engaging book.


ISBN
9781138304659
Pagina's
338
Verschenen
Serie
Routledge International Business Studies
NUR
616
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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