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Boekhandel Douwes Den Haag

Marketing and the Customer Value Chain

Integrating Marketing and Supply Chain Management

Konstantoglou, Aggeliki & Vasileiou, Konstantinos & Fotiadis, Thomas (Democritus University of Thrace, Greece.) & Folinas, Dimitris (Technological Educational Institute of Central Macedonia, Greece)

Marketing and the Customer Value Chain

Marketing and the Customer Value Chain

Integrating Marketing and Supply Chain Management

Marketing and the Customer Value Chain

 

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.

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Beschrijving Marketing and the Customer Value Chain

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.

ISBN
9781138394490
Pagina's
340
Verschenen
Rubriek
Economie en bedrijf
Druk
1
Uitvoering
Paperback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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