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Boekhandel Douwes Den Haag

Routledge Contemporary Perspectives on Urban Growth, Innovation and Change

City Branding and Promotion

The Strategic Approach

Cudny, Waldemar

City Branding and Promotion

Routledge Contemporary Perspectives on Urban Growth, Innovation and Change

City Branding and Promotion

The Strategic Approach

Routledge Contemporary Perspectives on Urban Growth, Innovation and Change: City Branding and Promotion

 

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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Beschrijving Routledge Contemporary Perspectives on Urban Growth, Innovation and Change: City Branding and Promotion

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

ISBN
9781138488106
Pagina's
186
Verschenen
Serie
Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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