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Routledge Contemporary Perspectives on Urban Growth, Innovation and Change

City Branding and Promotion

The Strategic Approach

Cudny, Waldemar

City Branding and Promotion

Routledge Contemporary Perspectives on Urban Growth, Innovation and Change

City Branding and Promotion

The Strategic Approach

Routledge Contemporary Perspectives on Urban Growth, Innovation and Change: City Branding and Promotion

 

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry.


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Beschrijving Routledge Contemporary Perspectives on Urban Growth, Innovation and Change: City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims, and implementation of branding strategies, and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszow Mazowiecki in Poland.


This book provides the reader with theoretical and practical insights on city branding, and will appeal to scholars and students in urban studies, geography, tourism, management and economics.


ISBN
9781138488106
Pagina's
186
Verschenen
Serie
Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

Economie en bedrijf