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Routledge Companions in Marketing, Advertising and Communication

The Routledge Companion to Modern Marketing Research

Len Tiu Wright & Richard P Bagozzi & Luiz (University of Suffolk, UK) Moutinho & Suraksha (University of Newcastle London, UK) Gupta

The Routledge Companion to Modern Marketing Research

Routledge Companions in Marketing, Advertising and Communication

The Routledge Companion to Modern Marketing Research

Routledge Companions in Marketing, Advertising and Communication: The Routledge Companion to Modern Marketing Research

 

This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.

Levertijd: 5 tot 8 werkdagen

€ 266,00

Levertijd: 5 tot 8 werkdagen

Beschrijving Routledge Companions in Marketing, Advertising and Communication: The Routledge Companion to Modern Marketing Research

This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.

ISBN
9781138682788
Pagina's
512
Verschenen
Serie
Routledge Companions in Marketing, Advertising and Communication
NUR
530
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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