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Boekhandel Douwes Den Haag

Applied Consumer Psychology

How to use psychological insights in marketing

Gareth J Harvey

Applied Consumer Psychology

Applied Consumer Psychology

How to use psychological insights in marketing

Applied Consumer Psychology

 

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

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Beschrijving Applied Consumer Psychology

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

ISBN
9781398620797
Pagina's
432
Verschenen
Rubriek
Economie en bedrijf
Druk
1
Uitvoering
Paperback
Taal
Engels
Uitgever
Kogan Page Ltd

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