A Guide to Creating a University Student-Run Communications Agency
A Guide to Creating a University Student-Run Communications Agency
University student-run communications agencies allow students to work with real clients and get real world experience before they graduate from college and enter the workforce. Student-run agencies are increasing in popularity, but building a successful agency is challenging.
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With more than ten years of experience supervising a student-run agency, Swanson examines the three critical roles a student agency must fulfill in order to be successful: the agency must be an exceptional environment for learning, it must be a successful business, it must be a supportive partner in both on- and off-campus communities.
