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Experiential Marketing

Integrated Theory & Strategic Application

Barry, Holly & Fenton, Pio & Leahy, Rose

Experiential Marketing

Experiential Marketing

Integrated Theory & Strategic Application

Experiential Marketing

 

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.


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Beschrijving Experiential Marketing

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.


ISBN
9781529742183
Pagina's
232
Verschenen
Rubriek
Reclame
Druk
1
Uitvoering
Paperback
Taal
Engels
Uitgever
SAGE Publications Ltd