Consequences for Global Marketing and Advertising
Consequences for Global Marketing and Advertising
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
Levertijd: 4 tot 8 werkdagen geen retourrecht
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
