The first book to explore the full scope and beauty of Korean design – from traditional craft to celebrated contemporary creations

Characterized by a unique blend of tradition and innovation, and by a focus on sustainability and efficiency, Korean design is recognized for its creativity, quality, and beauty. Jeong: The Spirit of Korean Craft and Design is the first book to present an immersive visual exploration of the country’s fascinating craft and design scene to an international audience.

A Korean concept with no direct translation in English, jeong conveys a deep affection, emotional connection, and a sense of attachment that develops over time through shared experiences, care, and familiarity. In the context of craft and design, jeong is revealed through attention to detail and the profound connection between maker, object and user.

This elegant volume presents 175 inspiring and important objects, from anonymous folk crafts to celebrated masterpieces, including lacquerware, ceramics, embroidery, furniture, textiles and more. Each illustrated with a striking full-page image, featured pieces include traditional moon jars, intricately woven baskets, delicate textiles, and cutting-edge contemporary furniture.

Printed on tactile craft paper and stitch-bound in traditional Korean style, the book is itself a stunning object that invites exploration. Design-obsessed readers will also find in-depth essays by contemporary Korean design prodigy Teo Yang; curator Beth McKillop; and J Kathryn Hong, Chairperson of the Arumjigi Foundation in Seoul.

This special book reveals the spirit and sensibility of jeong to readers around the world.