IFLA Publications

Marketing Libraries in a Web 2.0 World

Rejean Savard & Dinesh Gupta

IFLA Publications: Marketing Libraries in a Web 2.0 World

arketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups.

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Beschrijving IFLA Publications: Marketing Libraries in a Web 2.0 World

Marketing Libraries in a Web 2.0 World

ISBN: 9783110263312
Pagina's: 175
Verschenen: 01-01-2011
Serie: IFLA Publications
Rubriek: Archiefwetenschap

Druk: 1
Uitvoering: Hardback
Taal: Engels
Uitgever: De Gruyter

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