Springer Texts in Business and Economics
The Process, Data, and Methods Using IBM SPSS Statistics
Springer Texts in Business and Economics
The Process, Data, and Methods Using IBM SPSS Statistics
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
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This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
