Most businesses overlook qualitative research, viewing it as soft and vague, which leads to valuable insights being ignored. "Design Research Mastery" changes that perspective. In this groundbreaking guide, Sara Fortier shows you how to elevate research into a key strategic tool that wins over skeptics and inspires innovation. With a clear step-by-step approach, you will learn to plan, execute, and effectively communicate research within your organization. Covering four essential methods—interviews, observations, diary studies, and workshops—Fortier equips you with templates and checklists to navigate dynamics, manage logistics, and present findings powerfully. This book emphasizes synthesis and storytelling, enabling you to craft compelling reports that influence decision-making and demonstrate the true value of design research.