Since 1994 European Union (EU) case law touching on trade mark confusion has become so diverse and has grown so numerous that it is difficult to see the wood for the trees. This is the first book to give a complete synthesis of the thousands of decisions that have been handed down over the past decades, illustrated with many examples and images.

Providing a highly structured and complete overview of the confusion test and all assessment criteria as determined by the General Court and Court of Justice, the authors unravel the concept of likelihood of confusion and establish a sound and thorough methodology for resolving confusion in any trade mark case. Among the practical features offered by the analysis are the following:

• consideration of the constituent criteria of the confusion test through a simple three-step test examining the similarity among goods and services, similarity between different trade marks and global appreciation of confusion;
• the identification of the ‘relevant consumer’, including from territorial and linguistic points of view;
• guidance on procedural aspects of the confusion test before the EU courts, as well as before the EU Intellectual Property Office and its Boards of Appeal;
• identifying the dominant and distinctive components of a trade mark – phonetic, visual and conceptual;
• the concept of similarity and the Nice Agreement;
• the principle of ‘partial use’;
• effect of the terms of sale of the goods or services;
• consideration of the existence of a family or series of trade marks; and
• consideration of the effects of coexistence on the confusion test.

Numerous illustrated examples of trade marks involved in confusion cases enhance the presentation.

Any practitioner dealing with trademark confusion in infringement proceedings before EU or national courts, or in opposition proceedings before national offices or the EU Intellectual Property Office, will be enabled to approach each case with full awareness of applicable criteria of assessment. This much-needed synthesis of case law will quickly become a standard work among lawyers, examiners and judges acting in trade mark matters.