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A Strategic Nature

Public Relations and the Politics of American Environmentalism

Melissa Aronczyk & Maria I. Espinoza

A Strategic Nature

A Strategic Nature

Public Relations and the Politics of American Environmentalism

A Strategic Nature

 

In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza show how public relations has dominated public understanding of the natural environment for over one hundred years. More than spin or misinformation, they argue, PR is a social and political force that shapes how we understand and address the environmental crises we now face.


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Beschrijving A Strategic Nature

A look at how public relations has dominated public understanding of the natural environment for over one hundred years.

In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects
how institutions and individuals conceptualize environmental problems — from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a
sustainable climate future.


ISBN
9780190055356
Pagina's
264
Verschenen
NUR
616
Druk
1
Uitvoering
Paperback / softback
Taal
Engels
Uitgever
OUP USA

Taalkunde