An Introduction
An Introduction
"Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of mediaand communication research to introduce students to the relative strengths of the different research approaches.
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Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as 'ethics,' 'research questions,' and 'markets and corporate trends,' and adopts a considerably more global perspective.
