Making, Marketing, and Moving Digital Content
Making, Marketing, and Moving Digital Content
Today's electronic media managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models.
Levertijd: 5 tot 8 werkdagen
The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.
