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Boekhandel Douwes Den Haag

Routledge Research in Sport Business and Management

The Global Sport Economy

Contemporary Issues

Pascal (INSEEC Business School, France) Aymar & Michel Desbordes & Christopher (University of Paris-Sud, France) Hautbois

The Global Sport Economy

Routledge Research in Sport Business and Management

The Global Sport Economy

Contemporary Issues

Routledge Research in Sport Business and Management: The Global Sport Economy

 

"This book examines the global sports ecosystem through three of its central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. By focusing on these three themes the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are.

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Beschrijving Routledge Research in Sport Business and Management: The Global Sport Economy

This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.

ISBN
9780367151058
Pagina's
338
Verschenen
Serie
Routledge Research in Sport Business and Management
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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