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Management en Economie Economie en bedrijf

 

Boekhandel Douwes Den Haag

Brand Positioning

Connecting Marketing Strategy and Communications

Alsem, Karel Jan (Hanze University of Applied Sciences, Netherlands) & Kostelijk, Erik (Amsterdam University of Applied Sciences, Netherlands)

Brand Positioning

Brand Positioning

Connecting Marketing Strategy and Communications

Brand Positioning

 

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy.

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Beschrijving Brand Positioning

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.

ISBN
9780367250119
Pagina's
254
Verschenen
Rubriek
Economie en bedrijf
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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