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Routledge Critical Advertising Studies

Brand Activism

Advertising and the Ethics of Visibility

Marco Scalvini

Brand Activism

Routledge Critical Advertising Studies

Brand Activism

Advertising and the Ethics of Visibility

Routledge Critical Advertising Studies: Brand Activism

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This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.


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Beschrijving Routledge Critical Advertising Studies: Brand Activism

This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.


ISBN
9780367616601
Pagina's
118
Verschijnt
Serie
Routledge Critical Advertising Studies
Rubriek
Taalkunde
Druk
1
Uitvoering
Paperback
Taal
Engels
Uitgever
Taylor & Francis Ltd

Taalkunde