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Routledge Frontiers in the Development of International Business, Management and Marketing

Consumer Culture Theory in Asia

History and Contemporary Issues

Consumer Culture Theory in Asia

Routledge Frontiers in the Development of International Business, Management and Marketing

Consumer Culture Theory in Asia

History and Contemporary Issues

Routledge Frontiers in the Development of International Business, Management and Marketing: Consumer Culture Theory in Asia

 

We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today’s precarious Asia.

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Beschrijving Routledge Frontiers in the Development of International Business, Management and Marketing: Consumer Culture Theory in Asia

We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today’s precarious Asia. They do this through culturally oriented, critical consumer research.

ISBN
9780367629496
Pagina's
274
Verschenen
Serie
Routledge Frontiers in the Development of International Business, Management and Marketing
NUR
781
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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