Theory and Practice
Theory and Practice
"With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next?
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Compiled by two of the world's leading scholars of international business, this comprehensive textbook provides advanced students of international business and strategy with all of the core research that has been completed in these areas, supplemented by critical commentaries, materials on the future of research and a range of integrative case studies.