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Routledge Interpretive Marketing Research

Food and Experiential Marketing

Pleasure, Wellbeing and Consumption

Wided (B & C Consulting Group) Batat

Food and Experiential Marketing

Routledge Interpretive Marketing Research

Food and Experiential Marketing

Pleasure, Wellbeing and Consumption

Routledge Interpretive Marketing Research: Food and Experiential Marketing

 

This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.


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Beschrijving Routledge Interpretive Marketing Research: Food and Experiential Marketing

This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.


ISBN
9780815396352
Pagina's
268
Verschenen
Serie
Routledge Interpretive Marketing Research
Rubriek
Economie en bedrijf
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Inc

Economie en bedrijf