Advertising and Globalization in Contemporary India
Advertising and Globalization in Contemporary India
A detailed ethnography of the Indian advertising industry. This title is also a critical and innovative intervention into the theoretical debates on the intersection of consumerist globalization, aesthetic politics and visual culture.
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A detailed ethnography of the Indian advertising industry. This title is also a critical and innovative intervention into the theoretical debates on the intersection of consumerist globalization, aesthetic politics and visual culture. It is an examination of the complex cultural politics of mass consumerism in a globalised marketplace.
