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Boekhandel Douwes Den Haag

Storytelling and Market Research

A Practical User Guide

John, C. Frederic

Storytelling and Market Research

Storytelling and Market Research

A Practical User Guide

Storytelling and Market Research

 

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.

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Beschrijving Storytelling and Market Research

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.

ISBN
9781032064871
Pagina's
186
Verschenen
Rubriek
Literaire non-fictie
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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