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Loyalty Management

Driving Engagement with Loyalty Programs and Customer Experience

Marco (University of Parma Ieva & Cristina (University of Parma Ziliani

Loyalty Management

Loyalty Management

Driving Engagement with Loyalty Programs and Customer Experience

Loyalty Management

 

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.


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Beschrijving Loyalty Management

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.


ISBN
9781032510361
Pagina's
290
Verschenen
Rubriek
Economie en bedrijf
Druk
1
Uitvoering
Hardback
Taal
Nederlands
Uitgever
Taylor & Francis Ltd

Economie en bedrijf