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Boekhandel Douwes Den Haag

Persuasive Message Design

Katharine J. (Indiana University-Purdue University Indianapolis Head & Nancy Grant (University of Kentucky Harrington

Persuasive Message Design

Persuasive Message Design

Persuasive Message Design

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This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.

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Beschrijving Persuasive Message Design

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.

ISBN
9781032588278
Pagina's
310
Verschijnt
Rubriek
Taalkunde
Druk
1
Uitvoering
Paperback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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