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Routledge Companions in Marketing, Advertising and Communication

The Routledge Companion to Social Media Influencers

The Routledge Companion to Social Media Influencers

Routledge Companions in Marketing, Advertising and Communication

The Routledge Companion to Social Media Influencers

Routledge Companions in Marketing, Advertising and Communication: The Routledge Companion to Social Media Influencers

Verschijnt binnenkort

 

Looking back at the first years of influencer scholarship, this book consolidates the field, theorizes current developments, and maps future directions. It is an accessible resource for researchers, lecturers and students across marketing, media and communication, cultural studies and digital anthropology.

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Beschrijving Routledge Companions in Marketing, Advertising and Communication: The Routledge Companion to Social Media Influencers

Looking back at the first years of influencer scholarship, this book consolidates the field, theorizes current developments, and maps future directions. It is an accessible resource for researchers, lecturers and students across marketing, media and communication, cultural studies and digital anthropology.

ISBN
9781032830070
Pagina's
448
Verschijnt
Serie
Routledge Companions in Marketing, Advertising and Communication
Rubriek
Algemene sociale wetenschappen
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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