Combining up-to-date theory and practice, this book provides an overview of how to incorporate a holistic, pragmatic ‘Design Thinking’ inspired methodology into F&B product design. Ideal for industry professionals, it is a valuable resource for those passionate about food and beverages eager to start their first or next innovation project.
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Combining up-to-date theory and practice, this book provides an overview of how to incorporate a holistic, pragmatic ‘Design Thinking’ inspired methodology into F&B product design. Ideal for industry professionals, it is a valuable resource for those passionate about food and beverages eager to start their first or next innovation project.