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Management en Economie Bedrijfskunde Marketing

 

Boekhandel Douwes Den Haag

International Luxury Brand Strategy

Lu, Pierre Xiao

International Luxury Brand Strategy

International Luxury Brand Strategy

International Luxury Brand Strategy

 

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.

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Beschrijving International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.

ISBN
9781138614840
Pagina's
248
Verschenen
NUR
802
Druk
1
Uitvoering
Paperback / softback
Taal
Engels
Uitgever
Taylor & Francis

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