Routledge Studies of Gastronomy, Food and Drink
A Tourism Perspective
Routledge Studies of Gastronomy, Food and Drink
A Tourism Perspective
"The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China's outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growingnumber of Chinese visitors.
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This book analyses the growing demand for food and wine tourism experiences by Chinese visitors. Presenting case examples from the Asia-Pacific region and also Europe, the volume investigates the strategic directions adopted to guide destination development and marketing initiatives.