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Routledge Studies of Gastronomy, Food and Drink

Food, Wine and China

A Tourism Perspective

Christof Pforr & Ian Phau

Food, Wine and China

Routledge Studies of Gastronomy, Food and Drink

Food, Wine and China

A Tourism Perspective

Routledge Studies of Gastronomy, Food and Drink: Food, Wine and China

 

"The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China's outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growingnumber of Chinese visitors.


Levertijd: 5 tot 8 werkdagen

€ 168,00

Levertijd: 5 tot 8 werkdagen


Beschrijving Routledge Studies of Gastronomy, Food and Drink: Food, Wine and China

This book analyses the growing demand for food and wine tourism experiences by Chinese visitors. Presenting case examples from the Asia-Pacific region and also Europe, the volume investigates the strategic directions adopted to guide destination development and marketing initiatives.


ISBN
9781138732254
Pagina's
302
Verschenen
Serie
Routledge Studies of Gastronomy, Food and Drink
Rubriek
Algemene sociale wetenschappen
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

Algemene sociale wetenschappen