The Political Marketing of the ANC
The Political Marketing of the ANC
Providing a completely new and fresh way of understanding the ANC by looking at the way the organisation has marketed itself and built up a distinctive brand, this book explores the development of the its political marketing strategy from 1955 to 2011.
Bezorgen: Zodra beschikbaar
Providing a completely new and fresh way of understanding the ANC by looking at the way the organisation has marketed itself and built up a distinctive brand, this book explores the development of the its political marketing strategy from 1955 to 2011.
