Advances in Data Mining and Database Management
Advances in Data Mining and Database Management
"This book addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce"-
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Addresses the systems and methodologies that enable organisations to predict web user behaviour as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students.