Boekhandel Douwes Den Haag

Cross-Cultural Marketing

Robert (University of Newcastle in Australia) Rugimbana & Sonny (University of East London) Nwankwo

Cross-Cultural Marketing

Cross-Cultural Marketing

Cross-Cultural Marketing

 

Suitable for students following an undergraduate or postgraduate course on international marketing, this title explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice and examines the importance of the cultural context in different societies' marketing practices.


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Beschrijving Cross-Cultural Marketing

Suitable for students following an undergraduate or postgraduate course on international marketing, this title explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice and examines the importance of the cultural context in different societies' marketing practices.


ISBN
9781861528018
Pagina's
416
Verschenen
NUR
802
Druk
1
Uitvoering
Paperback / softback
Taal
Nederlands
Uitgever
Cengage Learning College

Marketing