Introducing the phenomenon of sports tourism, this title helps to apply fundamental marketing principles to competitive and recreational activities. Covering participatory sport tourism, and event-based sport tourism, it includes topics as feasibility studies, advertising, media involvement, recruitment, and evaluating customer satisfaction.
Bezorgen: Zodra beschikbaar
Introducing the phenomenon of sports tourism, this title helps to apply fundamental marketing principles to competitive and recreational activities. Covering participatory sport tourism, and event-based sport tourism, it includes topics as feasibility studies, advertising, media involvement, recruitment, and evaluating customer satisfaction.
