Boekhandel Douwes Den Haag

Palgrave Executive Essentials

Valuing Customer Engagement

Strategies to Measure and Maximize Profitability

V. Kumar

Valuing Customer Engagement

Palgrave Executive Essentials

Valuing Customer Engagement

Strategies to Measure and Maximize Profitability

Palgrave Executive Essentials: Valuing Customer Engagement

 

In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management.


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Beschrijving Palgrave Executive Essentials: Valuing Customer Engagement

In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management.


ISBN
9783031432989
Pagina's
280
Verschenen
Serie
Palgrave Executive Essentials
Druk
Second Edition 2024
Uitvoering
Paperback
Uitgever
Springer International Publishing AG