Familienunternehmen und KMU
Familiy Firm Identification and Its Effects on Job Seekers’ Perceptions About a Potential Employer
Familienunternehmen und KMU
Familiy Firm Identification and Its Effects on Job Seekers’ Perceptions About a Potential Employer
She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.
Bezorgen: Zodra beschikbaar
She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.
