Familienunternehmen und KMU
Familiy Firm Identification and Its Effects on Job Seekers’ Perceptions About a Potential Employer
Familienunternehmen und KMU
Familiy Firm Identification and Its Effects on Job Seekers’ Perceptions About a Potential Employer
She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.
Levertijd circa 6 tot 12 dagen geen retour recht
She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.
