Lessons learned from ASML

Building and Sustaining Innovation under Uncertainty

Mohammad Nasir Nasiri & Susanne van der Velden

Lannoo Campus: Lessons learned from ASML

Verschijnt binnenkort

Key lessons revealed: innovation at the core, open culture, and machines deployed early for field-driven development. Shows how early, bold decisions shaped long-term succes. With full colour photo insert pages.

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Beschrijving Lannoo Campus: Lessons learned from ASML

Key lessons revealed: innovation at the core, open culture, and machines deployed early for field-driven development.
Shows how early, bold decisions shaped long-term succes.
With full colour photo insert pages.

WHY?

A wonderfully told narrative. Scientifically grounded and closely.
Forty years backstage: how choices were made and carried through.
Clear analysis and brief reflection questions for your own context.

WHAT?

Each chapter uses a tailored strategy and innovation lens to clarify what changed and why.
With crisp mini-cases and direct quotes - people, choices and consequences in view.
"Pause & Reflect" interludes after each chapter.

WHO?

For everyone fascinated by the remarkable growth story of a tech company.
Leaders in knowledge-intensive industries.
Entrepreneurs and scale-ups.
Students, educators, and policymakers.

"Few investors would bet their money on this venture today. The story of ASML is therefore not a recipe that can be easily copied by other 'high-tech start-ups'. However, a lot can be learned from looking at what happened."
- Gjalt Smit, 1st CEO ASML

ISBN: 9789059963511
Pagina's: 240
Verschijnt: 03-06-2026
Serie: Lannoo Campus
Rubriek: Economie en bedrijf

Druk: 1
Uitvoering: Paperback
Taal: Engels
Uitgever: Lannoo Campus

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