Discover the transformative power of design with "Emotions by Design". This insightful book explores why some products become cherished while others fade into obscurity. It delves into the emotional impact of design, revealing how feelings influence our choices and overall well-being. Aimed at designers, marketing professionals, and students, it provides practical tools to incorporate emotional insights into the design process. Readers will uncover human needs, select emotions that drive behavior, and learn to craft designs that resonate deeply. With over 30 years of combined expertise, the authors bridge scientific theories with practical applications, making this book an essential guide for creating meaningful and impactful products that users cannot live without.