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Sports Marketing In Europe

The Legal And Tax Aspects

Ian S. Blackshaw

Sports Marketing In Europe

Sports Marketing In Europe

The Legal And Tax Aspects

Sports Marketing In Europe

 

This book is a useful, non-academic and comprehensive first reference book intended for the business community, sporting clubs, sponsors, international sports associations, sports administrators, agents, advertising agencies, sponsorship and marketing directors, licensing and merchandising executives, and legal counsels.


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€ 449,10

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Beschrijving Sports Marketing In Europe

This book is a useful, non-academic and comprehensive first reference book intended for the business community, sporting clubs, sponsors, international sports associations, sports administrators, agents, advertising agencies, sponsorship and marketing directors, licensing and merchandising executives, and legal counsels.

Among the areas covered in detail are:

  • sponsorship relationship (contract law)
  • formalities of contract
  • tax aspects
  • exclusive arrangements
  • territorial restrictions
  • trademark policies
  • advertising
  • intellectual property
  • franchising
  • arbitration

    Sports Marketing in Europe covers 26 European countries plus EC aspects.


  • ISBN
    9789065446787
    Pagina's
    482
    Verschenen
    Rubriek
    Ondernemingsrecht
    Uitvoering
    Hardback
    Taal
    Engels
    Uitgever
    Kluwer Law International