Authored by Jeroen van den Eijnde, professor of product and interior design at ‎ArtEZ Institute of the Arts, this book explores how scientific thinking and artisanal making are inextricably linked. Based on the fact that the regulations at some universities in the Netherlands make it possible to obtain a doctoral degree with artistic work, this book discusses both Van den Eijnde's views on the type of research he advocates in an art college and why this type of research by artistically motivated product and interior designers is important for people and society as a whole. Part personal history, part theoretical analysis, the experiences he shares are quite topical for the design field.