7 Innovative Ways to Get Your Customers to Check In Wherever They Are
7 Innovative Ways to Get Your Customers to Check In Wherever They Are
Provides the first-ever look behind the scenes at social-media giant foursquare and explains how to apply the company's marketing secrets to your own endeavors. Foursquare enables GPS-enabled users to "check in" to locations of its partner companies using their mobile device; the companies build customer loyalty and trust by making the check-in experience fun, as well as providing incentives
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Bestselling author Carmine Gallo explains the method behind social-media giant Foursquare's success--and he explains how marketers and entrepreneurs can apply it to their own endeavors, especially in brick-and-mortar retail.
