Management en Economie Bedrijfskunde Marketing

Drucker on Marketing

Lessons from the World's Most Influential Business Thinker

Cohen, William

Collects the marketing thoughts and philosophy of Peter Drucker, a man known for his influence on the world of management

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Beschrijving Drucker on Marketing

Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing].

ISBN: 9780071778626
Pagina's: 288
Verschenen: 01-01-2012
NUR: 802

Druk: 1
Uitvoering: Hardback
Taal: Engels
Uitgever: McGraw-Hill Education - Europe

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