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Management en Economie Bedrijfskunde Marketing

 

Boekhandel Douwes Den Haag

Absolute Essentials of Business and Economics

Absolute Essentials of Marketing Research

Kolb, Bonita M. (Lycoming College, USA)

Absolute Essentials of Marketing Research

Absolute Essentials of Business and Economics

Absolute Essentials of Marketing Research

Absolute Essentials of Business and Economics: Absolute Essentials of Marketing Research

 

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

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Beschrijving Absolute Essentials of Business and Economics: Absolute Essentials of Marketing Research

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

ISBN
9780367760335
Pagina's
120
Verschenen
Serie
Absolute Essentials of Business and Economics
NUR
802
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Taylor & Francis Ltd

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