Management en Economie Bedrijfskunde Marketing

Tourism Marketing

In the Age of the Consumer

Gretzel, Ulrike & Morrison, Alistair

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.

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Beschrijving Tourism Marketing

ISBN: 9780415726351
Pagina's: 424
Verschenen: 01-01-2021
NUR: 802

Druk: 1
Uitvoering: Hardback
Taal: Engels
Uitgever: Routledge

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