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Management en Economie Economie en bedrijf

 

Boekhandel Douwes Den Haag

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Baxter, Robbie Kellman

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

 

In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base-and explode their market valuation-in the most disruptive shift in business since the Industrial Revolution.This is The Membership Economy.

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Beschrijving The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Reveals the "membership" business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

ISBN
9780071839327
Pagina's
272
Verschenen
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
McGraw-Hill Education - Europe

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