Boekhandel Douwes Den Haag

Retail Marketing

Ennis, Sean

Retail Marketing

Retail Marketing

Retail Marketing

 

Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology.


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€ 66,95

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Beschrijving Retail Marketing

Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology. Suitable for both undergraduate and postgraduate students, it addresses the challenges of marketing in the 21st Century.


ISBN
9780077157654
Pagina's
418
Verschenen
NUR
800
Druk
1
Uitvoering
Paperback / softback
Taal
Nederlands
Uitgever
MCGRAW-HILL Higher Education

Management en Economie