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The Microeconomics of Product Innovation

Maurizio Baussola & Paul Stoneman & Eleonora Bartoloni

The Microeconomics of Product Innovation

The Microeconomics of Product Innovation

The Microeconomics of Product Innovation

 

This book considers how the use of economic analysis can guide and inform the search for insight in the generation and adoption of new products.


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Beschrijving The Microeconomics of Product Innovation

Economics has not given sufficient attention to the microeconomic analysis of innovation and technological change. Counteracting this imbalance, The Microeconomics of Product Innovation considers how the use of economic analysis can guide and inform the search for insight in the generation and adoption of new products synonymously labelled product innovation.

Written in an accessible tone and restricting its analysis to the use of microeconomics, this book encompasses the definition of product innovation. It explores means of measurement and revealed patterns of the extent of product innovation; the economic analysis of the forces driving the demand for, the supply of, and incentives to generate new products; empirical evidence upon the determinants of the extent of product innovation; the diffusion of product innovations; product innovation and
firm performance; price measurement under product innovation; product innovation and welfare; and public policy and product innovation.


ISBN
9780198816676
Pagina's
272
Verschenen
NUR
782
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
OUP Oxford

Bedrijfseconomie




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