Management en Economie Bedrijfskunde Marketing

Business Networking

Innovation and Ideas in Theory and Practice

O'Sullivan, Terry & O'Sullivan, Catherine (Coventry University, UK)

The term ‘networking’ can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales. This is an approachable book which brings together all these meanings, underpinned by multiple theoretical models that support the various approaches to networking.

Nog te verschijnen

€ 49,00

Bezorgen: Zodra beschikbaar

in winkelwagen naar verlanglijst

Beschrijving Business Networking

ISBN: 9780367460280
Pagina's: 144
Verschenen: 01-11-2021
NUR: 802

Druk: 1
Uitvoering: Paperback / softback
Taal: Engels
Uitgever: Taylor & Francis Ltd

Absolute Essentials of Marketing Research

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

Tourism Marketing

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.

Customer Relationship Management (CRM) for Medium and Small Enterprises

Customer Relationship Management (CRM) systems are a growing topic among small and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes.

Marketing

terug meer