Boekhandel Douwes Den Haag

The New Multinationals

Spanish Firms in a Global Context

Guillen, Mauro F. (Wharton School, University of Pennsylvania) & Garcia-Canal, Esteban (Universidad de Oviedo, Spain)

The New Multinationals

The New Multinationals

Spanish Firms in a Global Context

The New Multinationals

 

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Beschrijving The New Multinationals

A new breed of multinational companies is reshaping competition in global industries. Their success lies in their ability to organize, manage, execute, and network. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.


ISBN
9780521516143
Pagina's
238
Verschenen
NUR
780
Druk
1
Uitvoering
Hardback
Taal
Engels
Uitgever
Cambridge University Press

Economie en bedrijf