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Psychologie

 

Boekhandel Douwes Den Haag

Digital Advertising Theory

Digital Advertising Theory

Digital Advertising Theory

Digital Advertising Theory

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This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today’s evolving media environment.

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Beschrijving Digital Advertising Theory

This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today’s evolving media environment.

ISBN
9781032937618
Pagina's
394
Verschijnt
Rubriek
Psychologie
Druk
1
Uitvoering
Paperback
Taal
Engels
Uitgever
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